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Thanks again for distilling down the key points of a chapter called 'Make or Buy' and appreciation to the management team who helped draft the work. That chapter title captures a question we all have to ask ourselves today: when do we go it alone and when do we cede control to an intermediary. What means so much to me about the Radiohead story is that it didn't stop there - look what the band have been doing on TikTok, Public Library. The Smile (side project) and Re-Releases ...the band never stop giving us lessons in make or buy that we can draw from in our day-to-day lives. True innovators, pure and simple.

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Makes sense! Also, the fact that Radiohead had already built a significant fanbase over the years, meant that they could pull off such a move and not worry about getting traction.

Up and coming artists were traditionally lured in by the distribution network commanded by the record labels, something which social media and streaming platforms have completely changed!

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