Springsteen's $500M Sale, Logic's suicide prevention song & Drake's Brakes ✋🏻
In a week dominated by Bruce Springsteen's catalog sale, couple of interesting studies around rappers Logic and Drake also made the headlines
Happy Friday everyone!
As 2021 draws to a close, the Music Industry looks poised to recover back to its glory days of the late 90s, with streaming contributing to shifting user behaviour and fundamentally altering the consumption of music from a luxury to a utility 📲
While we’ve covered in previous editions on how unethically the industry rules were bent back in the day, the current market scenario of low interest rates and the search for ‘alpha’ in an asset class not correlated with the wider economy, which music royalties seem to provide, has led to dozens of big-name artists selling their music catalogs for astronomical amounts 💰
Investment firms such as Hipgnosis, on whom we’ve done a deep dive previously, have profited off snapping up catalogs of artists such as Shakira, Neil Young, Red Hot Chilli Peppers and DJ Mark Ronson.
Not one to watch this gold rush from the sidelines, 72-year old American Rock Icon Bruce Springsteen just sold his massive 20-album song catalog to Sony Music in a deal touted to be around $500 Million 🤯
'The Boss’ as he’s affectionately known, has sold 150 million records worldwide, making him one of the world's best-selling artists of all time 📈
However, for Mr.America this is just the icing on the cake 👇🏻
🎷 20 Grammy Awards
🥇 2 Golden Globes
🏆 1 Academy Award
🎭 1 Special Tony Award
👏🏻 Induction into Rock & Roll Hall of Fame
🏅Presidential Medal of Freedom
🎸 #23 on Rolling Stone’s Greatest Artists of All Time
When it comes to the show business, Springsteen has literally done it all ✅
As most other artists around his age, the current market scenario only made sense for him to cash out his chips, and a sweet half a billion $$ isn’t all that bad for a retirement fund is it?
Logic’s Suicide Prevention Helpline 📞
A song by the rapper Logic titled "1-800-273-8255," the number of the National Suicide Prevention Hotline, prompted a surge in calls to the line and a reduction in suicides, a new study showed.
How exactly? 🤔
The study found that in the 34 days after three events: the song's release; the 2017 MTV Video Music Awards & the 2018 Grammy Awards, where the song was promoted, the Lifeline got an additional 9,915 calls, an almost 7% increase than the expected number for that time period 📆
The researchers think the song contributed to a decrease of 245 suicides compared to what was projected for that time span 📉
In a 2017 interview with Genius, the artist said he was inspired to write the song after going on a cross-country tour where he would stop by fans' homes and hang out with them.
Fans told him that his music "saved their life."
"To know that my music was actually affecting people's lives, truly, that's what inspired me to make the song,
We did it from a really warm place in our hearts to try to help people. And the fact that it actually did, that blows my mind."
Researchers noted that in the 28 days after the song's release there was a 10% increase in Google searches for the Lifeline 👨🏻💻
"Logic's song likely represents the broadest and most sustained suicide prevention messaging directly connected to a story of hope and recovery in any location to date and is thus a serendipitous event for research," the study said.
Forget being a New York Times bestseller with his book ‘Supermarket’, or pioneering musicians streaming on Twitch, this here might be his biggest achievement ever 🙌🏻
Check out a playlist of his Logic’s best hits, curated exclusively on our app now 👇🏻⚡️
Listening to Drake might be making you Run Slower 🏃🏻♂️
No this isn’t a joke 😂
Drake’s lyrics might help you with your IG caption game, but when it comes to your morning jog, he’s probably slowing you down 🏃🏻♂️
According to the research conducted by British sportswear & lingerie retailer, PourMoi, listening to Drake on your daily run has you adding an extra 21 Sec/Km, followed by BTS which apparently makes you 9 seconds slower ⏱
However, the brand didn't keep us hanging without a fix. Turns out, listening to Beyonce’s music is making joggers 33 seconds faster 🤷♂️
This is how your other favourite artists like Adele, Taylor Swift and Harry Styles might fare ⏳👇🏻
With the viral TikTok dances on Drake’s song ‘In My Feelings’, it really isn’t all that hard to imagine listening to him might slow you down is it? 🤷♂️
Clearly, the weekend is upon the editor who even researched this, have a good one folks 🍻